Mazzella Lifting Technologies is one of the largest independent companies working in a sophisticated industrial market and had aggressive growth plans. They needed a website that was easy to use, made their products and services readily visible, and presented them as the leading firm that they were. The previous site had duplicative and outdated content.
New content was developed for Mazzella’s website, including a video featuring the owner and 3d renderings. The site’s architecture and labeling conventions were updated to facilitate Search Engine Optimization and ease of use. The previous site was was filled with jargon, obscuring the organization of the site. A custom CMS was developed to allow non-technical employees to easily keep the website up-to-date.
The site launched, and in the years since, Mazzella has expanded tremendously through organic growth and acquisitions.