Current by GE is an Internet of Things (IoT) startup established in 2015 within GE. The organization was established with a focus on getting to market quickly. Their initial website was launched as a minimum viable experience, and did not accommodate the needs of the business to extend access to new content and functionality. The client needed insights into how to adjust their site navigation to accommodate new contents and enable language selection.
Competitive analysis, web analytics, and heuristic evaluation were performed to identify potential usability gaps. Opportunities were identified, information architecture was modified and interaction design recommendations implemented in wireframes. Mockups of the new navigation were tested with customers to validate design decisions.
The team implemented the new navigation. In April 2019, the Current business was sold to another firm which has retained the navigation framework.