NOTE: Case Studies are redacted to protect client confidentiality.
Background: As part of a billion dollar exhibitions and events company, our client was impacted by the CoVid-19 pandemic and downturn in its events business. But with challenges come opportunities, and the company’s leadership team recognized the possibility that it could expand its nascent e-learning business. But the transition to a digital-first organization doesn’t come easily. We worked with our client to analyze its learning management system, customer onboarding, and instructional design capabilities.
Process: Starting with a heuristic analysis, the team identified several issues in how the Student Information Systems (SIS) and Learning Management System (LMS) were integrated, which affected the onboarding experience for new learners. We also found opportunities to improve course design, as well as company sales policies which when changed, could lead to more revenue, and reduce the cost of delivering online courses.
After the analysis, we led the effort to identify and select a new LMS, one that was more suitable for for courses purchased through eCommerce. Utilizing our offshore colleagues, we managed the implementation and configuration of the LMS as well as the migration of content for hundreds of courses.
Status: As of 2023, the LMS has launch, learners are migrating, and the firm has been acquired by another events company, which is expected to leverage the new capabilities.
Above: At the outset of our engagement, we conducted comprehensive heuristic analyses of the client’s primary digital properties, where we identified critical usability issues.
Above: Initial wireframes were developed as part of the process to redesign the client’s new LMS.